Disclaimer:

The product "BetKing",the images displayed in reference to the website, portal or mobile application in this case study are the property of KingMakers.

Overview

BetKing is a dynamic sports gaming and casino company.

The goal

The goal is to revamp payments to meet customer's needs by defining the users' problems and finding creative solutions for these problems. Blending user needs with business goals to help make consistently successful products.



The Challenge

• Reduction of rejected withdrawals

• Flexibility and continuity of journey

• To be at par/better than competitors

• Decrease completion time (i.e. more explicit UI, more intuitive, etc.)

• Better usability score (to be determined by maze report)

• 
  

Role

Senior Product Designer - payments

Methods

• Research

• Competitive analysis

• Customer Journey Mapping

• Usability test

• Workshops

• User flow

• Prototypes

• User testing - Focus group | AB testing

Tools

Figma, Maze, Miro and Full Story

Case Study

View detailed case study here

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